In the early 1930s, cartoon-style saucy postcards became widespread, and at the peak of their popularity the sale of saucy postcards reached a massive 16 million a year. They were often bawdy in nature, making use of innuendo and double entendres and traditionally featured stereotypical characters such as vicars, large ladies and put-upon husbands, in the same vein as the Carry On films.
In the early 1950s, the newly elected Conservative government were concerned at the apparent deterioration of morals in Britain and decided on a crackdown on these postcards. The main target on their hit list was the renowned postcard artist Donald McGill.
In the more liberal 1960s, the saucy postcard was revived and became to be considered, by some, as an art form. This helped its popularity and once again they became an institution. However, during the 1970s and 1980s, the quality of the artwork and humour started to deteriorate and, with changing attitudes towards the cards' content, the demise of the saucy postcard occurred.
Original postcards are now highly sought after, and rare examples can command high prices at auction.